Customer education

Customer Training Videos

Build a reusable training library for advanced workflows, recurring processes, and role-specific product education.

Onboarding helps a customer begin. Training helps them become capable, confident, and independent. Cormaa turns advanced product workflows into reusable training videos that can support education long after the initial implementation.

Customer onboarding is not the same as customer training

Onboarding usually focuses on activation: configuring the account, completing the first task, and reaching an early result. Customer training goes deeper. It explains recurring processes, advanced features, role-specific responsibilities, and recommended ways of working.

When these lessons depend entirely on live calls, customer education becomes expensive and inconsistent. Recorded webinars can help, but they often contain unnecessary discussion and become outdated when the product changes.

Choose the workflows customers need to master

Build the training library around jobs customers need to perform, not around the internal structure of the product menu. Useful modules may cover planning a campaign, creating a reporting process, managing team permissions, approving work, configuring automation, or interpreting analytics.

  • Foundation workflows required by most users
  • Role-specific tasks for administrators and contributors
  • Advanced features associated with retention or expansion
  • Recurring procedures customers must perform correctly
  • New capabilities introduced after the initial onboarding

Create modular training content

A training library is easier to navigate and maintain when each video addresses one coherent outcome. Instead of producing a single hour-long course, create modules that can be grouped into learning paths.

Example training prompt “Teach a workspace administrator how to create a reusable approval workflow, assign reviewers, set deadlines, and verify the final status.”

Cormaa performs the requested task in the product, captures the sequence, and produces a narrated explanation. The same workflow can also support written instructions and assessment material created separately by the education team.

Support different roles and learning levels

Customers rarely need identical training. Administrators may require configuration and governance modules, while end users need task-oriented instruction. Managers may care more about reporting and oversight.

Create separate learning paths and use clear prerequisites. A beginner tutorial should not assume knowledge introduced only in an advanced module. Role and level labels also help customers find the right video without watching unnecessary material.

Create training in multiple languages

For global SaaS companies, the product workflow may stay consistent while narration and supporting text change by market. Cormaa can help teams reuse a verified workflow across supported language configurations. Each localized version should still be reviewed for terminology, pronunciation, and interface-language differences.

Combine generated videos with live training

Reusable videos are most effective when they remove repeated procedural explanations from live sessions. Customer success teams can then spend more time on strategy, account-specific questions, and implementation decisions.

The training library can also serve as preparation before a workshop and reference material after it. This creates continuity between self-service learning and human support.

Maintain a growing training library

Track each module by product area, audience, difficulty, owner, and last review date. When a feature changes, identify the workflows and modules it affects. Rerun the relevant workflow, review the output, and update the published lesson.

Frequently asked questions

Can Cormaa create an entire customer academy?
Cormaa generates workflow-based tutorial assets. Course structure, assessments, progress tracking, certification, and learning-platform administration require additional tools and human planning.
How is training different from a help-center video?
Help-center videos usually solve a specific question or problem. Training modules are organised into a broader learning journey and may include context, prerequisites, and advanced practice.
Can training videos be role-specific?
Yes. Separate workflows can be generated for administrators, contributors, managers, and other roles when the connected product supports those permissions.
Do generated lessons still need instructional design?
Yes. Automation can create the product demonstration, but a human should decide learning objectives, sequence, terminology, and how understanding will be assessed.

Start with the question you answered twice this week.

Turn that workflow into a tutorial your customers can follow—and your team can share the next time someone asks.