Product Update Videos

Release notes tell customers that something changed. A product update video shows them what changed, where it lives, and how the new workflow affects their work. Cormaa creates these videos from the actual product experience.

Why release notes are not always enough

Text release notes are efficient for documenting changes, but they assume the reader can translate a description into the new interface. A renamed setting, redesigned workflow, or new dashboard may be easier to understand visually.

Videos can also communicate importance. A short demonstration helps customers see whether an update applies to them and what they can do differently now.

Decide which product updates need a video

• Major new features with a complete workflow
• Changes to navigation or information architecture
• Redesigned experiences customers use frequently
• Updates that require users to change an established process
• Improvements that are difficult to understand from screenshots
• Changes likely to create support or adoption questions

Small bug fixes and backend improvements may not require visual explanation. Reserve video production for changes where seeing the product materially improves understanding.

Demonstrate the updated workflow

Describe the new behaviour and customer outcome. Cormaa performs the workflow inside the latest version of the product and generates a video around the sequence.

When useful, the narration can acknowledge the old process briefly and direct attention toward the new location or behaviour. Avoid turning every update into a long comparison unless customers genuinely need the historical context.

Publish update videos across release channels

• Release notes and changelog entries
• Customer email and lifecycle campaigns
• In-app announcements and notification centres
• Product community posts
• Social media and launch campaigns
• Help-center articles and documentation
• Customer success follow-ups

Use one source workflow while adapting the introduction and duration to each channel. A changelog version can be instructional, while a social version can focus on the most visible improvement.

Feature launch video versus product update video

A feature launch video is usually promotional and designed to create interest. A product update video is often more practical: it helps existing users understand a change. The same release may need both assets, built from the same verified product workflow but using different narration and distribution.

Update existing tutorials after a release

A product change rarely affects only the announcement. It may invalidate onboarding videos, help articles, training modules, and sales demonstrations. Maintain a simple inventory of content tied to important workflows so the release process includes documentation review.

Cormaa’s structured workflow approach makes it easier to rerun affected tutorials, but every regenerated asset should still be reviewed before publication.

A repeatable product update video process

1. Review the release and identify the user-facing change.
2. Select the workflow that best demonstrates the benefit.
3. Prepare the latest product environment and example data.
4. Generate and review the update video.
5. Adapt the asset for release channels.
6. Audit existing tutorials affected by the change.
7. Measure questions, views, and adoption signals.